Lianna Patch

Profile

Lianna Patch is the founder of Punchline Conversion Copywriting and one of the most distinctive voices in European marketing. Based in France, she has built a reputation for using humour and personality as genuine conversion tools — not as decoration, but as strategic differentiators in markets crowded with bland, interchangeable copy. Her work spans email marketing, onboarding sequences, landing pages, and in-app messaging for SaaS companies across Europe and North America. Patch's core argument is that most B2B and SaaS copy is unnecessarily boring, and that brands which dare to have a genuine personality consistently outperform those that default to corporate blandness. She has trained hundreds of copywriters through her courses and workshops, and her writing on brand voice and email strategy is widely read across the European marketing community. She is a regular speaker at European SaaS and marketing conferences.