Ruben de Boer

Profile

Ruben de Boer is one of Europe's most respected practitioners of conversion rate optimisation and experimentation. As a consultant at Online Dialogue and a bestselling instructor on Udemy — where his courses have been completed by over 17,000 students — he has played a significant role in raising the standard of CRO practice across the continent. De Boer's particular expertise lies not just in the mechanics of A/B testing, but in the organisational and cultural changes required to make experimentation a sustainable competitive advantage. He argues that most companies treat CRO as a project rather than a capability, and that the businesses which win in the long run are those that build genuine experimentation cultures where testing is embedded in every team's way of working. He is a keynote speaker at major European marketing and CRO conferences, and his writing on experimentation strategy is widely cited in the industry.