Nathalie Nahai

Profile

Nathalie Nahai is a web psychologist, author, and speaker who has become one of the most important voices in European marketing on the intersection of psychology, technology, and ethics. Her book 'Webs of Influence: The Psychology of Online Persuasion' is a standard reference text for digital marketers across the continent, and her follow-up work on the ethics of persuasion has positioned her as a leading thinker on responsible marketing practice. Nahai consults for major European brands and technology companies on how to apply psychological principles to improve digital experiences without crossing the line into manipulation. Her work is particularly relevant in the current regulatory environment, where GDPR and increasing consumer awareness of dark patterns have made ethical marketing not just a moral choice but a commercial necessity. She is a regular speaker at major European marketing, technology, and business conferences.