Ricardo Ghekiere

Profile

Ricardo Ghekiere is one of Belgium's most respected growth marketing practitioners, with a particular focus on B2B lead generation and marketing automation. His career has spanned agency work, in-house roles, and independent consulting, giving him a comprehensive perspective on the challenges that European B2B companies face in building scalable, predictable growth. Ghekiere is known for his practical, systems-oriented approach to growth — he builds marketing machines rather than one-off campaigns, with a strong emphasis on automation, data infrastructure, and the integration of marketing and sales processes. He has worked with startups and scale-ups across Belgium, the Netherlands, and France, and his writing on growth marketing strategy is widely read in the Benelux region. He is a regular contributor to European marketing publications and a sought-after speaker at growth and B2B marketing events.