Talia Wolf

Profile

Talia Wolf is the founder of GetUplift and one of the most sought-after conversion rate optimisation (CRO) experts working with European brands today. Her methodology, which she calls 'emotional targeting,' goes beyond traditional A/B testing to identify the emotional states, anxieties, and aspirations that drive — or prevent — conversion. Wolf argues that most CRO practitioners focus too heavily on surface-level elements like button colours and headlines, while ignoring the deeper psychological barriers that actually prevent customers from converting. Her approach involves deep customer research, emotional journey mapping, and the construction of landing pages and email sequences that speak directly to the emotional reality of the buyer. She has worked with brands across Europe, the United States, and Israel, and her training programmes have been completed by thousands of marketers worldwide. She is a regular keynote speaker at major European marketing conferences including CXL Live and MozCon.