Peep Laja
Founder, CXL Institute
Profile
Peep Laja is one of the most influential figures in European performance marketing. As the founder of CXL (formerly ConversionXL), he built what is now widely regarded as the most rigorous marketing education platform in Europe, training thousands of practitioners in conversion rate optimisation, experimentation, and data-driven decision-making. Born in Estonia, Laja represents the new wave of Eastern European marketing talent that has come to define the continent's digital marketing scene. His blog and podcast are essential resources for serious marketers, and his insistence on evidence-based practice over marketing mythology has raised the standard of the entire industry. Beyond CXL, he has founded Wynter, a B2B message testing platform, demonstrating his ability to translate marketing insight into product innovation. He is a frequent keynote speaker at European marketing events and a vocal critic of the 'best practices' culture that he argues stifles genuine experimentation.
Marketing Philosophy
"Best practices are someone else's test results. The only way to know what works for your business is to test it yourself, rigorously, with proper statistical controls."
Details
Why This Profile
This profile was selected by Silent Sources based on demonstrated results, peer recognition, and contribution to the European marketing conversation. We have no commercial relationship with this individual.